Outdoor saunas: new trend

In this article, we review:

The benefits of saunas and why customers enjoy using them;
Why build an outdoor sauna in addition to an indoor option;
Tips for building and managing the perfect outdoor sauna.
Why saunas are a perfect part of the wellness experience
Saunas has been used for relaxation, stress relief, and for health benefits for centuries. The traditional Finnish sauna has become a staple of wellness centers and is a great addition to a hotel or spa, allowing guests to mix it in with a regime of other activities.

There are a number of benefits of saunas that make them attractive to casual or regular users alike.

Saunas appear to have a positive impact on heart health
Studies show that spending time in the sauna will help extend and improve the quality of life. Sauna users appear to have a lower risk of cardiac deaths, coronary heart disease, cardiovascular disease, and generally appear to live longer.

Rheumatic disease and asthma symptoms are reduced
Using a dry sauna regularly has been proven to help people with rheumatic diseases like fibromyalgia, rheumatoid arthritis and ankylosing spondylitis.
Similarly, people with asthma have experienced less wheezing after visiting a sauna regularly.

Better exercise performance
Saunas are also popular with athletes because of their support in increasing blood flow and also for heat adaptation for those looking to train for hot weather races.

Why build an outdoor sauna?
While the arguments for including a traditional indoor sauna in your wellness center are clear, the challenge is that this is something that many, if not most, hotels, wellness centers, spas and gyms are already offering. The question, then, is how to differentiate your sauna offering, creating a unique experience for the end users.

Outdoor saunas offer a great way to stand out from the competition thanks to their unique appeal.

They are a traditional, authentic experience
Outdoor saunas are actually not new: before they were moved indoors as part of large commercial buildings, the traditional Finnish sauna used to be built outdoors. This means that you can offer a more authentic sauna experience to customers by allowing them to enjoy its effects in a quaint, welcoming outdoor sauna hut.

Enjoy the benefits of unique views
If located in a scenic area, a wellness center or hotel with an outdoor sauna will capitalize on the view by offering an outdoor sauna experience. Customers can enjoy wintery views in the heat of their sauna hut, or admire the sea while relaxing in the heat, for example. The added benefit of scenic views is that they can also contribute to the unwinding experience.

Double the capacity
Saunas are popular and they can fill up quickly, causing frustration for those who need to wait around for a spot. Having both an indoor and an outdoor sauna doubles the capacity to serve customers, ensuring their satisfaction and an optimal wellness experience.
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